Simplexity Wins Prestigious Amway North America Partner of the Year Award for 2011

Reston, VA (November 17, 2011) – Simplexity, the Internet’s leading solutions provider of wireless sales and services, is proud to announce it received the coveted Amway North America Partner of the Year award for 2011. At a ceremony held October 13, 2011 at the Amway Arena in Orlando, Florida, Simplexity was presented with the top honor in recognition for its outstanding customer service and support as an Amway North America Partner Store.

More than 100 of Amway North America’s top merchants and suppliers participated in the annual event recognizing top performers across a broad range of industries for exemplary customer service, outstanding business support, creativity, innovation, flexibility and investment into the program. Past winners for this prestigious award include Barnes & Noble, Levi Strauss & Co. and Office Depot.

“The Simplexity team, headed by senior director Chad Stockman, is committed 365 days a year to building this strong relationship,” said Andy Zeinfeld, chief executive officer, Simplexity. “Accepting the esteemed Partner of the Year award is a testament to their dedication and we are grateful to everyone involved in this effort to better serve Amway North America and the Independent Business Owners they support.”

Stockman added, “We are honored with this award for Partner of the Year. We are very committed to ensuring the finest online shopping experience for Amway North America and this award further validates Simplexity's dedication to customer satisfaction and service."

Simplexity owns and operates Wireless Marketplus, an online shopping portal that is part of Amway North America’s website. Wireless Marketplus features hundreds of cell phones and smartphones from leading manufacturers such as HTC, LG, BlackBerry, Motorola and Samsung, and offers service plans from the top wireless carriers in the United States. Here, Amway Independent Business owners can research, buy and activate cell phones quickly and easily. With just a few mouse clicks, they can shop for the latest cell phones, including popular Android-powered devices. Business owners can also speak to a Simplexity wireless specialist through a dedicated toll-free number should they ever need assistance with finding the device and rate plan that best fits their needs. Moreover, they can shop with confidence knowing that they are getting an incredible price - up to hundreds of dollars lower than retail stores, on their wireless purchase.

About Simplexity

Simplexity is the Internet's leading eCommerce and MVNO solutions provider for the wireless industry. Privately held and based in Reston, Virginia, our proprietary platform offers a suite of fully integrated and highly customizable branded wireless solutions. Simplexity's end-to-end business and technology solutions include comprehensive inventory and rate plan management, order processing, automated activation, online merchandising and knowledgeable and courteous customer care which spans not only consultative selling and order taking but also technical support and dispute resolution. With an expansive marketing network that includes thousands of custom-branded and co-branded partner websites, affiliate programs and MVNOs, Simplexity builds and powers online storefronts for selling wireless products and services for some of the most recognized brands in the world, such as RadioShack, Sears, Target, Kmart, OverStock, TigerDirect, Newegg and Motorola.

Simplexity also owns and operates its own shopping and comparison site for consumers; Wirefly.com, the Internet's largest authorized retailer for cell phones, smartphones and service plans, as well as Simplexity MVNO Services, which offers turnkey and customizable end-to-end customer branded Mobile Virtual Network Operator (MVNO) and Mobile Virtual Network Enabler (MVNE) services.