In The News

Simplexity MVNO Service will Launch Wireless Service with Sprint

February 9th, 2012

CNET “Simplexity MVNO Services announced today that it will enter into a multi-year partnership with Sprint to launch a third-party branded wireless service slated for spring 2012…” An article about the Sprint and Simplexity MVNO Deal.

Get It for Less: Smartphones

February 9th, 2012

The Street “Louis Ramirez is a senior features writer for DealNews, a money-saving website that frequently gathers deals on new phones, and he shared his expertise with us to pass along the best strategies for finding a good deal on a new smartphone… Buy Online: Ramirez says that he generally recommends checking online retailers before [...]

To Cell or Not to Sell

April 1st, 2011

“…Retailing wireless devices and solutions can be a brutal business. It’s all about holding inventory and selling handsets at a loss. Carriers issue charge-backs to their dealers when consumers return handsets or drop service plans, and churn can quickly destroy dealer profit. The upside is that dealers can receive service-plan commissions and marketing support from [...]

ThunderBolt pre-sales break Wirefly online order record

March 16th, 2011

“Online retailer Wirefly said Wednesday its first day of pre-sales of the HTC ThunderBolt smartphone were 400% higher than any other cell phone pre-sale in the company’s eight-year history…” View Full Article

Prepaid Wireless 2011 — Smartphones, Data and Applications Galore!

January 1st, 2011

If 2010 was the year of the flat-rate prepaid wireless plan, 2011 will be the year that prepaid providers didn’t succumb to price wars, instead working to differentiate themselves with smartphones and new applications. “Prepaid is going to introduce us to new OEMs this year that are not the big staple names we are all [...]

Myxer Taps Simplexity for New Online Store

July 7th, 2010

Myxer today announced the launch of Myxer Wireless, a new online store for wireless services, devices and accessories, and it’s using online wireless retailer Simplexity to help build and manage its one-stop shopping destination. View Full Article

Nebraska Furniture Mart Adds Online Cellphone Store

June 28th, 2010

“Nebraska Furniture Mart (NFM) has added cellphones to its online assortment…The online store is operated by Simplexity, which also runs private-label cellphone sites for RadioShack, Target, Sears, Kmart, Dell and its own retail outlet, Wirefly…”

Online Vs. Brick-&-Mortar Stores

May 10th, 2010

“…Andy Zeinfeld, CEO of online mobile phone retailer Wirefly, was happy about Google’s move to sell the Nexus One exclusively online because successful or not, it legitimized the channel. Zeinfeld says that consumers finally are understanding the benefits of buying not only their mobile phones but also their carrier plan online…” View Full Article

Wireless Trend Predictions for 2010

January 26th, 2010

Several wireless trends that gained traction in the last half of 2009 will continue to build steam in 2010, according to a Tuesday report from online cell phone retailer Wirefly… View Full Article

Google Factor Helps Online Retail

January 13th, 2010

Since Google unveiled the Nexus One and a new retail site on Jan. 5, more Web users are finding their way to other wireless retail sites. “I should send a thank-you letter to Google,” quips Andy Zeinfeld, CEO of Simplexity, the parent company of Wirefly… View Full Article